When The Power Goes Out – Business Entrepreneurs Can’t Give In

During Super Bowl 47 something rather unexpected happened, the power went out during the second half. Well, half the stadium’s power went out that is, and yet, the show must go on. The game was delayed 35-minutes, the problem was fixed and the game continued, after all, it was the Super Bowl, and after a long fought season, that game had to be played. Some would say that the chances of that happening, the power going out, is next to impossible. Well, if you know anything about New Orleans, you should be too awfully surprised, I wasn’t.

Now then, let’s talk about this and how things like this happen to us all in the real world. For instance, let’s say you run a business; what do you do when things go wrong, do you immediately look for blame, huddle the team, work on the crisis, or search of opportunity in the process. How about all those things simultaneously? Interestingly enough, the San Francisco 49s had their power off so their Telex Headsets were not working, they should have huddled the team and strategized or had another half-time locker room type talk.

That’s what the Baltimore Ravens did, but let me ask you something, what would you have done in the those darkest minutes? As an entrepreneur or business leader you cannot give in or give up, you must continually perform, and be up for the challenge. Whatever it takes is what you should be doing and in any crisis you ought to look for opportunities to help your team win. If you fail to seize on such opportunities you are losing a precious resource, not only of time, but of people power too.

Speaking of power in your company, do you have a solid plan if the power goes out, the phone lines go down, your IT system fails, the Internet stops working, or some outside catastrophe prevents you from shipping or receiving products or supplies? You should have a game plan for that, and any other serious contingency. When the World Trade Center Twin Towers were under attack on September 11, 2001 one company got everyone out safely and without further incident; Oppenheimer Investment Funds. Why you ask, well, because they had a plan.

You see when the first attacks hit the Trade Tower building back many years before in the parking structure, they developed a plan. They ran that plan, that day, and they also had a secondary location ready to continue business. Can you say the same? Do you have a plan in case the power goes out in the middle of your game? Please consider all this and think on it.

Social Entrepreneur Vs Business Entrepreneur: What’s the Big Difference?

You’ve probably heard of the term “social entrepreneur” and was left confused as to what that could mean. What exactly is that role and what makes that person different from the usual one?

First, what is our basic idea of an entrepreneur? If we define an entrepreneur, he is an innovative person who seeks to answer a current demand on a product or service. Now, we bring in the word “social” to the mix and what difference does it make? Basically we define a social entrepreneur as still being an entrepreneur since he still earns an income and gains a profit by providing services or selling products. However, what makes one different though is that while the usual entrepreneur is driven by profit, a social entrepreneur is driven by social change.

He is someone who seeks to answer society’s social problems with his services or products. Though there is profit to be had, this is not the main driving goal of a social entrepreneur. What he seeks is to promote change and affect society through his products or services. That is what makes him different from the usual enterprising businessman. Businessmen build industries, social entrepreneurs try to build a better society.

It might sound noble and in fact, it is. There is something noble about an enterprising person who could have earned more just by going through the usual business path, but he instead decided to effect change by introducing innovative products and services. If entrepreneurs face hardships when starting their business, social entrepreneurs face double. Most of the time, they introduce a product or service that is not what people are used to and what they wouldn’t even try. To be successful, a social businessman has to educate his target market and basically encourage them to change their view, lifestyle or habit – definitely not an easy task.

Need a bit more help in understand how one works? It might be better to give examples like the following people.

Florence Nightingale is one because she established the first nursing school and she did so in order to elevate the medical profession and improve patient care and hospital conditions. Though she might have earned enough from setting up a school, the change that she effected is still much bigger and more relevant than whatever business aspect her school had.

Dr. Maria Montessori is another example since she strove to provide better early child education by introducing a new approach and program. By setting up her school, she helped the development of many children, not just academically but emotionally and psychologically.

As you can see, the primary motive of social entrepreneurism is definitely to effect change. Profit is only second and in most cases, does not even figure at all. They are definitely what the world needs right now as we are plagued with poverty, climate change, corruption and other major problems.

Business Entrepreneur Ludacris Continues to Grow His Corporate Empire

While Chris Bridges’ aka Ludacris is doing an incredible job for the Atlanta community at large, as a leader he is smart enough to know to build a strong backbone of true business leaders around him to continue to grow his enterprises. For the Ludacris Foundation, community service means providing monetary support and donating time in our communities at large. Since 2001, The Ludacris Foundation has donated $500,000 to support grassroots organizations that work to help our youth, as well as invested more than 3,500 hours in devoted service to young people across the nation. The programs in support of the Foundation have impacted 7000 lives. The Ludacris Foundation takes pride in “helping youth help themselves.”

A few years ago, Ludacris got a team together to grow additional passive income and not just be a rapper running out of money when the rap career is done and over with. He had to think outside the box and come up with a strategic plan to do so. He went into his think tank of executive partners and developed a team to help build additional brands based upon the name “Luda” that he is known by in the hip hop music industry. Albert G. Sye IV, a Morehouse graduate, is the business behind Ludacris’ health drink, Ludajuice. Mr. Sye also works with the Ludacris Foundation that just gave away 20 cars to Atlanta area residents Labor Day weekend 2009.

When Ludacris needed an experienced team to launch Ludajuice as an affiliate marketing strategy, he knew to contact Albert Sye due to his reputation of his growing Atlanta based company The AGS Group. Mr. Sye received his B.A. in English in 2000 from Morehouse College and is a true “Morehouse Man” in all senses of these words in which they are used by Morehouse alumni.

While at Morehouse, Mr. Sye was involved in numerous activities that chiseled his leadership skills: Morehouse football, member and President of Phi Beta Sigma Fraternity, as well as being a McNair scholar from Marquette University. In 2005, Mr. Sye was a key team member and responsible for helping to build Atlanta producer Lil Jon Crunk! energy drink to a top 20 AC Neilson brand. He handled the sales and merchandising for their number one market: Georgia and the southeast.

Mr. Sye’s background in beverages propelled him to a managing partner role in Ludacris’ Ludajuice team which is a business venture between Ludacris and XanGo formed in 2008. He also serves as a managing partner of The AGS Group. Albert’s clients include Ludacris, Cytosport/Musclemilk, and The Ludacris Foundation. Mr. Sye is also a founding partner of Make Believe Village, an entertainment production company based in Atlanta and Los Angeles, California.

2007 Thoughts on Business Plan Development for a Home Based Business

Many folks wish to start a small business of their own and 2007 seems to be the year they wish to do this. Yet so many middle class Americans have few resources or up-front cash to start a business. Starting a business is not easy and it costs generally three times as much as the average optimistic entrepreneur believes it might. Worse off it often takes twice as long to get it going due to all the government paperwork and red tape.

So many small business start-up entrepreneurs that I have consulted with do not have much money and are currently drowning in short term debt such as credit cards, car loans and other consumer type debt. They need to be wiser with their family resources and will most likely need an investor to get the business off the ground. To start a small business you really need a plan of action and if you wish to find an investor you will need a business plan as well.

Some folks just starting out in a business of their own believe that all they have to do is to launch a website, register a domain name or two and they will be suddenly in business. However, it really does not work that way. If your family is on a budget, well then stick with that budget and do not spend any money until you have a viable plan and an investor. You should not talk about registering domain names or setting up your business, until you have your own financial house in order.

If you cannot run the family budget how can you expect to run a small business, which needs a proper ROI; Return on Investment. How can you expect an investor to be serious about investing in you and your dream? You also need a business plan if you are serious about setting up your business. You need to get serious about all that it details and perfect your plan, otherwise no one will wish to invest.

Your business plan must be as good or better than your College Papers, Thesis or Dissertation. Your business plan must be perfect or as close as humanly possible. You cannot simply register a domain name and set up a three-page website other wise you will appear to an investor to be some kind of Internet Marketing coo-coo-head and this will scare them off, because real businesses must provide value, services and products to their customers or they will not trade you for that unit of trade you seek.

I certainly appreciate you reading all my articles on this subject of Small Business and that you learn something new from each one. Thanks again and Godspeed. Perhaps this article is of interest to propel thought in 2007?